Its nice that needs to be devloped to a campign. As well as the application the campaign can effect mass media such as ad campigns, going virals:
publication / billboards : posters / application etc.
I really like this campign as it works with colou and shape. The designs stay the same but the layouts change slightly. This is very intresting concept for me to undnertake and i feel that it would be effective.
Uisng image and type to create a specific layout.
A campign works across media to try and project the concept :
The continuation of colour, simular style and scale develops the images and creates a campign feel. Extra sections such as apps etc will add to this as it will also enhance word of mouth.
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