What Psychoanalysis?
Developed as a form of therapy, THE DEVLOPMENT AND ROLE OF THE Unconsccious in our everyday lives, development of gender identity (psycho-sexual identity). Understanding the complexities if human subjectivity.




SIGMUND FREUD - How can metal issue/problem translate into a physical symptom.
He treated HYSTERIA patients using psychoanalysis by giving them to discover and accept repressed thoughts / events.





THE DYNAMIC UNCONSCIOUS:
UNCONCIOUS HAS A CONNECTION WITH CONCIOUSNESS, MAKES ITS SLEF PRESNT THROUGH TICKS AND SLIPS, FRODIAN SLIP - WHEN YOU ACCIDENTLY SAY SOMETHING, YOU DIDNT PLAN TO SAY IT IT JUST HAPPENS.





STAGES OF DEVLOPMENT:





It stars to reason that the development of us physically and as conscious human beings. Each stage of 'us' is one,
PYSCHO-SEXUAL IDENITY - The idenity we assume through our understanding of our bodies / other peoples bodies. Therefore it is identity through our childhood progression.
OEDIPUS COMPLEX : Sexual / love feelings towards mother and resentment of father ... through childhood dependence and self centred world view.
Feelings of jealousy love, rive ray, all mixed and confusing to want vs to be wanted. Influneced by mother relationship with him.
not bad insestuase feelings it more based on mixed feelings and infant dealings with this and how that is put into practice.
The development of our own sexual identity is all into relation of the penis. In both male and female parts.
CASTRATION COMPLEX: the boy fears castration, while girl accepts that she has already been castrated, POWER - Father still has penis
Penis Envy : The gir experiences this when she realises she doenst have one, has already been cstrted, not as a sexual organ but a way of relating to father figure.
Presensce / absence - both create possible negative feelings : the boy fears his castration (his powerlessness) while girl feels that she is missing something.
PSYCHO SEXUAL IDENITOTY:
The child must overcome issue to become happy and mental earthy human
The effect it has on us : Symboliclaly refer to things that happen in childhood
THE UNCANNY:
The visual world, aesthetics, Fraud, Psycho in visual world.
;Uncanny >>>> Unhomely
Something that is simultaneously unnatural yet familiar, we experience this in a 'horrid' situation. Creates a sense of unease, hold be hidden but has come to light.
Where the boundary between fantasy and reality break down.
Freudian Models:
Id, Ego, Superego
Unconcious, Pre concious, concious >>>>
ID, EGO, SUPEREGO
Superego is the space where we understand all that we need to know to live in a social culture, in order to maintain our position, to have friends, associates, etc, customs and tritons. The superego contains this information, its not part of individuality it is placed upon us by society and order. these models applies physic functioning into spaces. We are concerned with space and distribution. artists and designs interested in that.
Frenchman. From traditional family. Educated.
Used a form of laungue which minichs coaous of psycho state. He gives opportunities for multiple meanings - HE WAS SUGGECTING THAT HUMAN LIFE IS CONTRASTING.


The mirror stage:




CONTRADICTIVE, FASIANITED BY OWN REFLECTS COS OF IDEA OF 'WHO AM I' IS THAT ME > YES IT IS PHSICALY BODY BUT IS HAT ME? IS HAT MY PERSONALITY?
CREATING A PERSONALITY // IDENITY >> WHAT KIND OF PERSON / MORALS / BEHAVIOUS IN ORDER
The
unconscious is structured like a language’ TEH CONNECTION BETWEEN IUNCONCIS DETAIL AND OCNSCINESS IS TEH CONNECTION OF WORDS - VERBAL SOUNDS ETC TRANSLATE INTO CONCEPTS, THEREFORE STURETED LIEK A LAUNGUE.
That’s
not to say that the unconscious has a language but its structure is LIKE a
language.
The
unconscious is the discourse of the Other. > REFFERES TO TEH SUPEREGO OUTSIDE OF YOURSLEF, TEH UNWRITTEN RULES OF SOCIAL ORDER AND LAUNGUE.
Highlighting
the ways in which meaning in encoded within linguistic signs – written or
spoken words.
Unconscious
details are encoded in various ways as they slip into consciousness.
Symptom:





•Metaphor
– a word is used to represent something else which possess similar
characteristics.
•Symptoms
are translated elements of unconscious material adopting a metaphor-style
coding.
Desire:
•Metonymy
– a part of something used to represent the whole or the whole used to
represent a small part. Meaning is displaced along a series of associations – a
signifying chain.
Reffer to car as 'my wheels' it pushes meaning along chain of elements, Simlar associations
•Desire
for objects (including people) are displaced desire for what cannot be
attained…unconscious desire... therefore desire can ever be fulfilled.
SYMPTOMS CAN ACT AS METAPHORS: DISPLACEMNT THING WITH SYMPTION - UNCONSIOUS IDEA TRANSLATED INTO PHYSICAL SYMPTOM.
LANCANIAN PHALLUS:






When we expeince sexual identity we all experience LACK MEN-FOR POTENTIAL GIRL - ACTUAL LACK. Phallus provides us ith a speaking position in culture. Assosication with penis is a symbolic representation proves us with an identity within culture, this is because the penis relates to signify nature of laungue - words only mean things in diffraction to other words, and that our sexual idnity is formed through penis, It is an approximation - SYMBOL OF POWER // IDENITY // ALLOWS US TO UNDERTSNAD WHY WE HAVE ESTABLISHED ROLE IN SOCIETY.















In relation to deisgn : theortical sudies, being able to understand how we operate, human subjectivity s our focus. Advertising >>> DESIRE
FILM >>> TERMS OF UNCONCIOUS PRODUCE FILM THAT REFRENCES PSYCHO ANYALAIS. WE CREATIE THINGS OUT OF OUR SLEF. WE UNDERSTAND OURSELVES AS SUBJECTIVE, TEHREFORE SOMETHING WE CREATE AS INDIVIDUALS > HOW WE ARE CREATED AS PEOPLE TO GET THE CREATION OUT THERE.





CONSTRUCTING PR AND ADVERTISING CAMPIAGNS, TRY TO TAP INTO PEOPLES SUPEREGO BASED DESIRES WANTS AND NEEDS IN ORDER TO SELL STUFF. EST. IDEA TAHT WE CAN SELL STUFF BY SELLING DESIRE, YOUR WANTS NEEDS FULLFILLED EVEYONE WILL LOVE YOU -
MANIPULATION IN ADVERISING > ON GOING DEBATE OF WETHER ADVERTISING SHOULD BE RESTRAICTED IN WHT IT DOES / HOW AND AIMS. ASPECTS OF MANIPLUTAION > SKETCHY CHRARCTER THE FRUAD FAMILY > FOUNDED PSYCHO BY FAMILY WHO DIDNT LIKE OTHER PEOPLE.




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