Wednesday 22 February 2012

D&AD BRIEF - RAIN - ERIK KESSELS

We have been given a new live brief. We have to focus our attention to rain and it's positive impacts and trades. It is for Erik Kessels. Heres some basic research:

images : google.com/images/erikkessels



'It always rains in your country. Make a poster for visitors to the UK explaining why so much rain is attractive. Don't be sarcastic. After all, rain can be romantic, useful or beautiful.'

Rain water is here to refresh and rejuvenate mother nature and is absolutely essential and precious to us as human beings. It keeps rivers flowing and provides water to everyone throughout the world. 




"No life on Earth can exist without water,
and water’s ceaseless 
flow cannot 
exist without rain."
Images : http://www.kesselskramerpublishing.com/



Looking at Eriks work i feel that it is very modern. 
- simple layout
- helvetica typography 
- simple imergry

These factors i feel make the design look and feel very modern and unique. The design layout is simple but create a very curious insight into the meaning and information being ported. 







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