WEDNESDAY 5TH OCT 2011
RICHARD MILES
CONTEXT OF PRACTICE
LECTURE NOTES ////
Modernity - urbanisation//city - responds
brings change to culture also change in life and way people think. ---------> NEW MODERN ART FORMS
MODERN IMPROVEMENT - AUTOMATIC
NEW WOMAN/// VS //OLD WOMAN SLIDE = MODERN IMPROVEMENT. progression - consumer - thriving culture
MODERN WENT FROM CONTEMPORARY TO IMPROVEMENT =
1990S PARIS - PARIS WAS THE OST MODERN CITY- PHOTOGRAPHS URBAN
THERE WAS A SHIFT FROM RURAL COUNTRIES TO URBAN LIFE
EG SUN GOES DOWN - STOP WORKING - RURUAL
CONTROLLED FREE TIME///INCREASE STRESS UP LIFE - URBAN
LDN - GREAT EXHIBITION VS PARIS -
MODERNISATION -------- START TO CHANGE THE RELATIONSHIP WITH SOCIETY- CULTURAL RACE FOR SUPREMACY COMMON WITH COUNTRIES AND EVERYTHING SPEEDS UP.
ENLIGHTENMENT = SCIENTIFIC/PHYOSOLGICAL /// THINKING --- LEAPS AND BOUNDS
CITIES SIZE OF MODERN EXPENSES - lots of social dynamics, = interesting TO DESIGNERS
Eiffel tower - fundamentally modern /// scale-materials-structure:
-Ambition
-Power
-Dive of modernity
"NOT EVERYONE LIKES CHANGE" standersised world theme ----> MODERNITY DOES THAT
HUMUSSMATSATION - OLD PARIS - KNOCKED DOWN, streets easy for police centre = rich, outskirts - poor/////crime got punished - uoutward
PARIS ADVANCED- DESIGN TO BE CONTROLLED.
CITY BECOMES SUBJECT - no communication /// standing back no participants
close to pople without knowing them
PAINTERS- paint there experience of this - GROWTH OF DISCIPLINES
MODERN FAMILIES PAINTED AS DISTANT
NEW INVENTIONS FORCE ART INTO PLACE ///// SOCIETY PUSHES ART FORMS AND DRIVES///CHANGES IT.
SUMMARY = AIMED AT CLASSES - WORK ON ASPIRATION/// SYMBOLIC VALUES
500 WORD ESSAY
PHOTOGRAPHS OF ART :
VS//////////////////VS
ESSAY:
These two images both have a sense of common values and some differences in reference to their images, design, symbolic messages and layout/structure. Both designs develop a useful and valuable insight into the future aspirations or normal everyday life of the time.
the first image looks at the social hierarchy of the Uncle Sam range and its symbolic ways. It highlights the patronizing tone of the images as it relates to a Patriotic American audience. The second image also focuses on social hierarchy and effects once again the American audience. Both images use Type and layout of type to position ideas both simply and symbolically. The use of the old western style text in image 1 creates a bold strong attitude, which ties in with the images ideas. On the other hand the second image's text is partially friendly and family oriented. There are slight comparisons between the two as both images text as they both want to try and persuade audiences. By having the image and text corresponding the idea and message of the designs becomes much clearer to the audience.
Both images use family to get across the meaning of each display. The use of patronizing themes running through mage one portrays a sense of racism even though it is trying to appeal to Americans as positive and trustworthy citizens. Both images put the audience in charge of making the decision, which is obviously important in advertising.
The first image highlights the matter of food and lists of food whilst creating a ‘Globe person’ as mild racism and by creating almost joke like feature on the face it helps to portray that Americans at the time oozed this sense of power.
The use of having children in each image helps to personify that of children and new places, which links to modernity and modernization. Children are symbolic for new life, as the children grow the life and places and ideas of that generation grow to. The use of children in both images helps to correspond this idea. The representation in each image also relates to these ideas.
The representation of toy soldiers in helps to symbolize the Queen’s soldiers and how the young boy is playing with them shows that he is proud to be British and that his father didn’t do it shows that he wants to peruse a career within that. The use of the building in the background of the first image represents the Philadelphia Building of design emphases that the Sam’s range is the best as its situated near the best design exposition /New industry museum.
The ideas of these two images are complex yet simplified, but if you look into the designs a lot more becomes clear, as you un-wrap image and break down layout/text the use of meaning bursts through.
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