COP3 Statement of Intent

Stephanie Buck, 0UGD601, Statement of Intent, CoP3

Statement of Intent:

CoP3/ Research Theme

‘ An exploration into the influence that Graphic design has on consumerism.’ Working Title: ‘Does Graphic design influence Consumerism’

RESEARCH ACTIVITY:	Deadline	15th Nov 2013
Reading Research | Note Taking Activities -       Citizen Brands -       Design Futuring -       A New Design Philosophy -       The Fundamentals of Graphic Design -       Graphic Design – A Users Manual -       No Logo – Naomi Klein -       Graphic design as communication + More -Psychogeography - Spectle of Society – Debord The Situationists
RESEARCH ACTIVITY:	Deadline	01st December 2013
Theory: Marxism / Communication Theory: Shannon and Weaver + others? Interview Graphic Designers? Interview Conglomerates? View Consumer activity  + Document Location Map out a consumer route and spending? Photograph Route Psychogeography – feel the route Experience the route Top Brands of 2013? Do something with this?
RESEARCH ACTIVITY:	Deadline	10th December 2013
Investigate: Graphic designers role Emergence of branding + Consumerism Role of Advertising ‘Consumerism’ and ‘Ethics’ Planned and Perceived Obsolence Design Techniques used? Theory – Emotional design techniques, Visceral, Reflective and Behavioural. Consumer emotion. Corporate Manipulation. The consumer cycle Psychogeography The Situationists Background Insight into: Consumerism | Consumption Rates | Golden Arrow of Consumption Culture | Branding | Products | Packaging | Design & Corporate Opinion | Leisure Culture Role of Graphic Design | Free Market System | Impact | Print | Past VS Present Ethics | National Happiness Rates | Production | Distribution Capitalism Material Economy | Externalized Costs | Consumer cycle.