Thursday 4 April 2013

Colour Research

Colour is an important aspect of design. The publication needs to be attention grabbing and incude aspects of colour. I feel that that a bright colours oculd be relatbale to the auidience. I would laos be intrested in using a colour that is non-gener specific. 


Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual. For example, a person may choose to wear the color red one day and this may indicate they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level.
For more on the meaning of colors for the color red

The color orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality. 
For more on the color orange

In the meanings of color in color psychology, the color yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice. 

For more on the color yellow

Green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings.

For more on the positives and negatives of the color green

Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. 

To understand the color blue

Indigo is the color of intuition. In the meanings of colors it can mean idealism and structure as well as ritualistic and addictive. 

For more on the color indigo

Purple is the color of the imagination. It can be creative and individual or immature and impractical. 

For more on the color purple

The color meaning of turquoise is communication and clarity of mind. It can also be impractical and idealistic. 

For more on the color turquoise

The color psychology of pink is unconditional love and nurturing. Pink can also be immature, silly and girlish. 

For more on the color pink

In the meaning of colors, magenta is a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life. 

For more on the color magenta

The color brown is a serious, down-to-earth color that relates to security, protection and material wealth. 

To read more about the color brown

From a color psychology perspective, gray is the color of compromise - being neither black nor white, it is the transition between two non-colors.

For more information on the color gray

The color silver has a feminine energy; it is related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and mysterious.

To understand more about the color silver

Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance. 

For more on the color gold



The yellow idea stands out to me most. It casious, but bright. It also suggests critism and various other aspects which relates to panopticism.

I feel that if i prodomindatly use yellow then it could be a casious decidion to represent the handbook publication. 

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