Design Logo Research - 'Humanity' / 'Charity' Logos:

Logos that represent 'Good will' - I decided to look at charity logos. I feel this relates to my project as it is trying to get across good citizenship.

The Habitat logo looks effective in communicating humanity and unity. The use of individual 'characters' merged highlights the close bond' that Habitat are trying to communicate.

The british heart foundation uses simple visual image to represent the heart monitor. The use of applying the heart represents the love and care that the foundation can portray. 

These logos help to create a sense of warmth and the imagery is applicable to the target audience. The use of colour is strong and relatable to the concept. 

I feel that the style of community within these logos could work well to help represent the ideas i am trying to put across. 

A lot of charitable logos have all a sense of humanity within them.  The use of this 'human figure' in the form of a stickman is creative and applicable. The stickman can represent man/woman /age/ gender  etc.

Simple and clear design asthetic works well to convey the messages and tempriment of the design logo.

The use of bright colour works well against the negative and dark type. The use of bright yellow stands out to me the most. The yellow seems bright and enlightening. The use of a round shape and arch format works well.