Ted Baker - Research

An insight into the brand is always useful. I decided to research into teh logo and the ways in whcih Ted Baker present themselves as a brand.

The logo is very classic and formal I feel that he design works well to reach to its target audience. The spacing and of each character. The background colour changes as the design colours for products change but the type always stays white.

The store designs:

Ted Baker Stores :

Finding out specific themes of the certain Ted baker stores across the world: